The fourth of July was a very enjoyable holiday this year as all the Kindle Fire 2 fans got word of the rumor that the release date for the brand new Amazon tablet will be August the 7th (article link) and seeing as we are less than two days away from this date I am starting to get worried that the online press is not mentioning the device at all. Was this release date just a rumor gone bad? The Amazon Kindle Fire 2 was really starting to get into trending and its popularity was really booming on the search engines mid July but now the popularity and interest are declining dramatically as it seems Amazon will not meet the expected release date. It seems that Asians, no matter how smart they are, should not be trusted when it comes to rumors and release dates of popular tablet or mobile devices.
Anyone remember the mania that surrounded the release of the iPhone 4S or the Samsung Galaxy S3? That is what we call successful marketing and perhaps Amazon does have the device ready, but lacks a solid platform to advertise it?
It is a shame really since we were just getting excited about those first fan-made models and renders of the device by t3n.de which really looked amazing. While I doubt Amazon will actually keep the idea of a white backboard I see this design becoming a popular case for the Kindle Fire 2 already.
The tablet's competitor, the Google Nexus 7, has had a busy month as it took a while to meet all the preorders and the device was quickly out of stock. This is type of success Amazon will try to aim for with their new tablet device. Just how big the impact of the Nexus 7 is on the tablet market we cannot say just yet as no official figures have been posted but Forbes speculates that we will have some news on the matter rather soon. Since even Apple is feeling the heat it is safe to say that Amazon has their own reasons to worry about and Jelly Bean, the new Android OS the Nexus 7 is running, is just one of them.
We already made a post on what the Kindle Fire 2 needs to feature in order to win the tablet war so I suggest you give that article a read in case it missed you attention. Right now a lot of people are asking if it will be possible to trade the original Kindle Fire for the new device and what fees they would have to pay, but as of yet there is no information we can share on the matter. If anything comes up we will notify you for sure, so keep updated with our blog!